2015: TmaxSoft's Expansion into Global Markets and Imminent Collision with Oracle

• Armed with improved technology and client references, TmaxSoft declares war on Oracle.
• Tibero becomes the only alternative to the monopolistic business activities of Oracle.
• Targets revenue of 100 million USD in Korea from improved performance of Tibero and the release of a new big data product.
• Targets revenue of 110 million USD in overseas operations with expectations of growth by the international subsidiaries and its local partners to meet rising demand.

TmaxSoft is on a collision course with Oracle with eyes on increased domestic and global market share.

January 2, 2015 - In an annual meeting with employees, including all senior management and directors of overseas subsidiaries, TmaxSoft (CEO In Su Chang) announced its plan for a head-on collision with Oracle. Chang detailed the plans for a business planning workshop to harness TmaxSoft’s rapid growth in the Korean middleware and DBMS market to expand its overseas presence and directly challenge Oracle's market stranglehold.

TmaxSoft’s announcement of a head-to-head clash with Oracle in 2015 is a direct response to the ever growing demand for a new alternative solution to break Oracle’s monopolistic business practices in the Korean and overseas markets.

The demand for an alternative to Oracle has already garnered attention in the Korean market, with many firms threatening to leave Oracle. Led by key public institutions, such as the Ministry of Defense, Korea Post, and Korea Water Resources Corporation, the movement to adopt alternative DBMSs and software is gaining momentum.

Overseas markets are also voicing their demand for an alternative to Oracle, bolstering TmaxSoft's overseas expansion plans. Only a year after being established, TmaxSoft Brazil has met with many clients' with a desire to escape Oracle's stranglehold of the DBMS market. This year, TmaxSoft’s sales are expected to increase, especially in the public sector, as well as the communication and manufacturing sectors.

TmaxSoft has recently signed contracts with overseas companies, including a Russian financial firm, a Chinese IT firm, and a Singaporean airline, putting itself in direct competition with Oracle. In Japan, TmaxSoft entered a partnership with Red Hat Japan to sell a product that combines Linux with Tibero. This product is compatible with Oracle and has license and maintenance costs over 50% less than of a comparable Oracle product.

The catalyst for this positive growth forecast in both the domestic and overseas markets is the continual upgrades made to TmaxSoft’s DBMS, Tibero. These upgrades have resulted in improved stability, security, and scalability, as well as its shared-disk based Tmax Active Clustering (an alternative to Oracle’s RAC), which is lauded by clients.

The improved features and performance of Tibero were verified by the Seoul National University of Science & Technology, which recently adopted Tibero. After comparing the performance of their integrated information system through both Tibero and Oracle, the results proved Tibero had superior performance. These results prompted their migration from Oracle to Tibero.

Based on such great references, TmaxSoft plans on expanding Tibero DBMS’ market share in the Korean market by integrating it with TmaxSoft’s own middleware (JEUS), which is number one in the Korean WAS (Web Application Server) market with a 42.1% market share in 2013 (source: IDC Korea). TmaxSoft plans on providing an integrated solution to TmaxSoft users to provide operational stability and a reduction in TCO.

In addition, TmaxSoft plans on expanding its market share in the global market. TmaxSoft, which has introduced various products to overseas clients and proved its operational feasibility in overseas businesses, is focused on pushing back Oracle to expand its presence overseas.

Focusing on countries, such as China and Brazil, which have large markets and numerous business opportunities, and Japan, which contains an abundant number of highly loyal TmaxSoft clients, TmaxSoft plans on greatly increasing sales in its seven overseas subsidiaries through an aggressive sales plan geared toward selling Tibero. To help succeed, TmaxSoft established a systematic cooperation with each overseas subsidiary to facilitate Tibero’s successful entry into the global market. To quickly infiltrate the overseas markets, TmaxSoft is forming strategic alliances with local partners as well as cooperating in marketing and sales. Furthermore, it is employing local talent in order to quickly adapt to the local market. Target sales of Tibero are expected to comprise 70% of all target sales.

In addition to the seven current subsidiaries, TmaxSoft is planning to gradually increasing that number to 30 in a wholehearted effort to expand its presence in the global market. Expansion plans include France, Italy, Germany, Spain, Sweden, The Netherlands, Portugal, Turkey, Hungary, Poland, Canada, Mexico, Chile, Columbia, Peru, India, Indonesia, Australia, Taiwan, Vietnam, Dubai, and South Africa.

Furthermore, TmaxSoft plans on releasing key products as a part of its “Big Data Platform” strategy in order to infiltrate the rapidly growing Big Data market. With the first quarter release of Tibero 6 DBMS, which has a wider range of functionality and greater stability; and ProObject, a new Java framework with a high performance architecture released last year; in addition to releases of ZetaData, AnyMiner, and DataHub, TmaxSoft plans on being the frontrunner in the system software market.

TmaxSoft has set this year's revenue target at 110 billion won ($100 million) for Korean operations and 120 billion won ($109 million) for overseas operations. These numbers reflect TmaxSoft's aggressive overseas expansion plans to become a global software company.

TmaxSoft CEO In Su Chang said, “2015 is the year that TmaxSoft will enjoy explosive growth in both the domestic and overseas markets. With superb product reliability and credible references, we are confident that Tibero DBMS will become the growth engine that will edge out Oracle in the global market.”

TmaxSoft recently held the 2015 company-wide business planning workshop and announced its 2015 business plan.