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Article on Pg. 10 of April 13th, 2015 Edition

TmaxSoft Starts its Full-fledged Expansion into the Asian Markets

n  TmaxSoft to supply Tibero and JEUS in Malaysia, beating out Oracle.

n  Efforts to strengthen relationships with exclusive distributors and partners bear fruit, setting the stage for a full-fledged overseas expansion.

TmaxSoft beat out Oracle and its database management system (DBMS) to become a key database provider in the Malaysian public sector. This advance into the Southeast Asian market follows TmaxSoft's recent expansion into the Chinese market through its joint venture with Inspur. Industry sources view the Malaysian deal as the start of a full-fledged expansion of DBMS business in the overseas public sector.

On April 12^th, TmaxSoft was chosen as the DBMS solution (Tibero) and web application solution (JEUS) provider to Malaysia's Ministry of Human Resources (MoHR). TmaxSoft will migrate the existing Oracle database and web application server products used by the MoHR job placement system, which is accessed by an average of 300,000 concurrent users. TmaxSoft also plans on employing a local partner to perform some redevelopment and technical support such as system maintenance.

An industry expert stated, “TmaxSoft has strengthened its relationships with overseas distributors and partnerships since last year, and its strategy to expand its business by cooperating with local subsidiaries was very effective in Malaysia." TmaxSoft recently increased its sales network in countries, such as Brazil, by working with its local subsidiaries to secure an exclusive distributor and 10 additional partners.

By winning the Malaysia’s MoHR system project, TmaxSoft further expanded its influence in the Asian DB market, which recently saw a milestone in their joint venture agreement with China’s Inspur to supply Tibero in the Chinese market.

In last month’s announcement of Tibero 6, President In Soo Chang emphasized the win-back strategy saying, “TmaxSoft will increase exports by winning back Oracle’s partners and exclusive distributors to supply TmaxSoft’s products. We also have plans to establish additional joint ventures in other markets.”

Industry sources expect that TmaxSoft’s success in Malaysia will facilitate continued expansion into the public and private sectors of other Southeast Asian nations. This success is unprecedented as Korean software has historically had negligible impact on the public sectors of overseas markets.

The Malaysian government is also reviewing possible redevelopment of databases in other public corporations and ministries, such as the Ministry of Education (MOE), Ministry of Home Affairs (KDN), Inland Revenue Board of Malaysia (LHDNM), National Public Service Commission (SPA), and Malaysian Railway (KTMB), for system enhancement.

Winning these additional public-sector projects would be a huge step in TmaxSoft’s expansion into the Malaysian market and would pave the way for aggressive expansion into the private and public sectors in other Southeast Asian nations.

An industry expert stated, “Most Asian countries, including China, are concerned about locking in to a single specific vendor. As the license and maintenance fees of that vendor continue to grow ever higher, the competitive pricing offered by Korean software companies will only generate more business opportunities.

Dong Joon Kwon djkwon@etnews.com